Hi! We're the McIvors, the family behind tili.
Why did we start tili?
Short answer, our kid’s Oscar and Rudy don’t get nearly enough green veggies and we worry about them.
Don’t get us wrong, we always serve veggies with every meal, but they usually go untouched and the “you’re not leaving the table until you eat your vegetables” has never really been our vibe.
So as my wife Elayne and I continued after the holy grail of getting our kids to eat more raw greens, I also set out to find a way to help take the pressure off.
How did we come up with the idea?
We’ve always been big on a scoop of powered greens in the morning. Elayne and I typically eat pretty healthy, but like many parents, we’re busy trying to juggle all the things, and the greens help give us a little piece of mind.
Our kids though? Not fans of downing a chunky, green powder mixed with water.
So armed with some basic powdered veggies from the local health store, I went to work to concoct a drink that was healthy, and just as importantly, something our kids would actually want to drink.
After A LOT of trial and error, and endless neighbourhood kid taste-tests, we struck gold. A healthy, low-sugar drink that was packed with organic greens and tasted amazing!
Why did we go all-in on juice boxes?
At first glance, it doesn't make a lot of sense.
Juice boxes, as we currently know them, are on the way out. They're a cheap commodity filled with excessive sugar that many parents simply aren't buying anymore.
On the other-hand though, JB's have a lot going for them. They're an easy, convenient, go-anywhere drink that, most importantly, kid's love :)
So here we are, an every-day family hell-bent on providing better nutrition to kids everywhere by re-imagining a childhood classic.